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The Design Interview : Cherinadded


  1. Can you tell me more about your design studio?

Cherinadded is a design studio with a focus on creating unique and inspiring pieces of fine jewelry and accessories. The brand takes its name from the idea of adding something valuable or meaningful, and that principle informs everything we do.


I am deeply inspired by the beauty of everyday life. Thus, Cherinadded seeks to blend traditional craftsmanship with innovative design techniques. We work closely with skilled Thai craftsmen, embracing their wealth of experience and the meticulousness they bring to each piece we create.


Our design studio is a place where creativity and tradition intertwine. We draw from a rich tapestry of Thai art and craft techniques, but we are always looking to push the boundaries of what's possible. We blend diverse materials like ceramic, brass, and Thai silk, creating pieces that carry a strong sense of our cultural identity yet resonate with people around the world.


Above all, Cherinadded is a brand that celebrates the art of handmade in a world dominated by mass production. We find joy in the process of creation - in the touch of skilled hands - on raw materials, in the spark of an idea becoming a tangible of reality. it's about more than just creating beautiful things, it's about preserving a tradition, a craft and a way of life.



2. What is "design" for you?

For me, design is a crucial step in the creative process that brings ideas to life. Whether it's a painting, a sculpture or a print. We need to design it before we can make it happen. Designing is the act of creating a plan or blueprint that defines how the end product will look, feel and function. it's about considering every aspect, from the materials to the colors to the shapes and form.


Design is not just about creating something for ourselves; it's about adding value to people's lives. Whether we are creating something for aesthetic or functional purposes, the design has to be well-thought-out and international. it's about creating something that resonates with people and enriches their lives in some way.


Whether it's fine art or applied art, we must design before bringing it to reality. Design is not just about making something visually appealing but also about solving problems and meeting people's needs. Ultimately, design is about making a positive impact on peoples' lives, and that's what drives me to create every day.



3. From your point of view, what are the responsibilities of a designer for society and the environment?

As a designer, I believe that we have a responsibility to create designs that not only serve a practical purpose but also contribute positively to society and the environment. in today's world, where fast fashion and mass production have become the norm, it's essential to focus on sustainable and ethical practices.


Designers have the power to create products that are environmentally friendly, ethically sourced, and socially responsible. We use our skills to create design that reduce waste, use renewable resources and minimize our carbon footprint. We can also create designs that promote social justice and equality. They can contribute to society by supporting local artists and craftsmen, as well as creating job opportunities in their communities. We can work with local suppliers, manufacturers =, and artisans to create products that are unique, handmade, and more sustainable.


4. How do you think the "design field" is evolving? what is the future of design?

The design field is constantly evolving and changing, driven by technological advancement, cultural shifts, and new approaches to creativity. More and more designers are recognizing the important of creating products that are environmentally, friendly, socially responsible, and ethically sourced.


Collaborations between artists and designers are also likely to shape the future of design. These collaborations can bring fresh perspectives and new ideas to the design process, resulting in innovative and exciting products that resonate with consumers.


5. Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspiration?

My design inspiration comes from the emotions that I feel and how I can channel them into positive and powerful creative energy, I find that my personal experiences and childhood memories often serve as a rich source of inspiration for me. Love stories, moments of vulnerability, and even moments of triumph can all be transformed into creative ideas that can be transformed into beautiful designs.


5. How long does it take you to design the particular concept?


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